Lumina Brand Identity
Visual Design
Complete brand identity system for a sustainable fashion startup, including logo, typography, color palette, and brand guidelines.
Designer & Developer
Blending clean aesthetics with solid engineering to build digital products that are beautiful, accessible, and built to last.
Based in Barcelona, working with clients worldwide.
A multidisciplinary creative who thrives at the intersection of design and technology.
With over eight years of experience crafting digital products, I've had the privilege of working with startups, agencies, and Fortune 500 companies. My approach combines user-centered design thinking with deep technical expertise.
I started my career as a front-end developer, then fell in love with design. Today, I bridge both worlds -- turning abstract ideas into pixel-perfect, performant experiences that users love.
When I'm not designing or coding, you'll find me exploring Barcelona's architecture, experimenting with generative art, or mentoring junior designers at local meetups.
MSc Human-Computer Interaction -- University of Barcelona
BA Graphic Design -- Central Saint Martins, London
A curated selection of projects spanning brand identity, web development, and product design.
Visual Design
Complete brand identity system for a sustainable fashion startup, including logo, typography, color palette, and brand guidelines.
Mobile Design & Development
Health tracking application with personalized dashboards, habit journaling, and integration with wearable devices.
Web Development
Full-stack e-commerce platform with real-time inventory, intelligent search, and a streamlined checkout experience.
Data Visualization
Analytics dashboard with interactive charts, custom reports, and team collaboration features for data-driven organizations.
Product Design
Real estate discovery platform featuring map-based search, virtual tours, and neighborhood insights for home buyers.
Design System
Comprehensive design system and component library for a music streaming service, ensuring visual consistency across all platforms.
I offer end-to-end design and development services tailored to bring your vision to life.
Logos, color systems, typography, and comprehensive brand guidelines that tell your story with clarity and consistency.
User research, wireframes, prototypes, and polished interfaces. I design for usability, beauty, and delight.
Fast, accessible, SEO-friendly websites and web apps built with modern frameworks and clean, maintainable code.
Cross-platform mobile applications with native-quality interactions, smooth animations, and offline-first architecture.
A proven four-step workflow that turns ideas into polished, impactful products.
01
We start with deep research -- understanding your users, business goals, competitors, and constraints to define a clear strategy.
02
Wireframes evolve into high-fidelity prototypes. Every screen is tested, iterated, and refined until it feels just right.
03
Clean, performant code brings the design to life. I build with accessibility, responsiveness, and scalability at the core.
04
Launch day is just the beginning. I provide documentation, training, and ongoing support to ensure long-term success.
Real feedback from teams I've had the pleasure of working with.
Elena transformed our vision into a product that exceeded every expectation. Her attention to detail and ability to balance aesthetics with usability is remarkable.
Working with Elena was a seamless experience. She understood our technical constraints and still delivered a design that felt effortless and elegant to our users.
Elena doesn't just design interfaces, she solves problems. Our conversion rate improved by 40% after she redesigned our checkout flow. Truly exceptional work.
Thoughts on design, development, and the creative process.
Most design systems die not from bad design, but from poor adoption. Here are the five patterns I've seen work -- and the pitfalls to avoid.
Read moreAfter a year of using CSS @layer in production, I'm convinced it's the most important CSS feature since custom properties.
Read moreAccessibility isn't a checklist -- it's a mindset. How inclusive thinking led to a 30% increase in engagement across three of my recent projects.
Read moreHave a project in mind or just want to say hello? I'm always open to new opportunities and interesting conversations.
elena@example.com